IXL is a leader and innovator in heat, light and ventilation products, with a proud and rich history as an Australian family owned company, based in Geelong VIC, for over 160 years.

 1977, the design for the original Tastic was submitted and produced that same year. The launch of this product has led to many successful iterations of the Tastic product and has become an iconic product in many bathrooms across Australia. The 1980’s also saw a number of other electrical products launched including heated towel rails and portable heaters, with a view to expand the appliance product range.

The next 20 years saw the brand diversify into a range of electrical products including electric BBQ’s and expanded ranges of portable heating. In 2006 a merger was announced with Sampford & Staff to become a leader in premium kitchen appliances, distributing worldwide brands including Gaggenau, Neff, Jenn-Air and Hansgrohe. This merger was complete in 2007 with a new company created called Sampford IXL to operate with a wide portfolio of brands and product categories.

In 2008, the Tastic product platform was transformed again with design and innovation at the forefront of the product development, with the launch of the Tastic Neo. This new platform presented a premium range of heat, light and vent products for the bathroom and continued the trajectory of the Tastic platform into the premium bathroom space.

Ongoing product development, innovation and diversification led to the creation of the Fresco range of Outdoor heating & lighting solutions in 2017. Drawing upon many years of experience with heat and lighting, the Fresco range also represents IXL’s first ‘connected’ product with app operation. As we move into an increasingly connected world, IXL will continue to represent the forward thinking, in to providing practical and innovative solutions for the home environment. This vision has been the underlying tenet of the brand from 1858 through to today, and beyond.

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